Skip to content

Why We Sponsor, Not Advertise

I've never really liked traditional advertising. It's always felt a little hollow to me, paying a stranger's platform to put our name in front of more strangers.

The people and groups on this page aren't strangers. Some of them have been coming to Juraku for years. Somewhere along the way, they stopped being just customers and became friends.

We're a small izakaya on the Lower East Side. We don't have a marketing budget, and we're never going to outspend a big brand on ads. But I've learned that showing up for the people who've shown up for us means more than any ad campaign could.

The return isn't always something I can measure the way an ad campaign is measured. But if it gets Juraku's name out into this community while we take care of the people close to us, that's a trade I'll make every time.

– Kiyo

Miyo Yoshida with her world championship belts, her daughter beside her
Athlete We Sponsor

Miyo Yoshida

A three-time, two-division world champion boxer from Kagoshima, Japan. She's a two-time WBO Women's Junior Bantamweight World Champion and former IBF Women's Bantamweight World Champion, and she trains at Gleason's Gym in Brooklyn. We're proud to be one of her sponsors as she chases her next title. Off the clock, she's simply Miyo, a regular and a friend.

The Edamovement Lab performers in kimono on the steps of a New York building
Performers We Sponsor

Edamovement Lab

A New York based Japanese performance collective, founded in 2024 by Tamaki Horibe, Ryoka Matsumoto, and Fuka Kojima. They turn Japanese folklore into dance, including a piece built around the Shichifukujin, the Seven Lucky Gods, and perform all over the city from RESOBOX to Japan Fes.

We're proud to be one of their sponsors. Fuka and the crew are regulars here too, so they were friends of Juraku long before any of it was official.

The Samurai Sword Soul cast in stage costume with drawn swords, lit against a black background
Show We Sponsored

Samurai Sword Soul

A New York samurai theater company founded in 2003 by Yoshi Amao, mixing comedy, drama, and TATE, the Japanese art of sword stage fighting. We sponsored Don't Cry, My Friend, their 20th anniversary production, an original story drawn from the folktales Urashima Taro and Naita Aka Oni.

The TEN TEN mural hanging inside Izakaya Juraku
Nonprofit Partner

TEN TEN NYC

A 501(c)(3) arts nonprofit creating spaces that explore identity, mental health, and the human experience through art and dialogue. TEN TEN NYC hosts their weekly artist meetup at Juraku every Wednesday night, and lists us among their organizational partners.

Shiro One spray-painting a mural at Showdown Chinatown, with Juraku tagged on the wall
Festival We Sponsor

Showdown Chinatown 華埠決戰

An annual hip-hop culture festival in Manhattan's Chinatown, with breaking battles, graffiti murals, DJs, and MCs celebrating the deep connection between Asian heritage and hip-hop. Organized by Ken Ji with fiscal sponsorship from TEN TEN NYC, Juraku was an early sponsor during the festival's inaugural year.

A Mahjong Night event screen at a CPC community space
Neighborhood Nonprofit

Chinese-American Planning Council

A community services organization running more than 50 programs across 33 sites in Manhattan, Brooklyn, and Queens, serving over 8,000 people a day through education, family support, and economic empowerment. Their headquarters sits a few blocks from us on Suffolk Street. The CPC crew have been regulars and supporters of Juraku for years, and they've helped us host events, including Showdown Chinatown.

Ministers of the New York Buddhist Church in formal robes before the altar
Neighborhood Temple

New York Buddhist Church

A Jodo Shinshu temple on Riverside Drive, founded in 1938 by Rev. Hozen Seki. The bronze Shinran Shonin standing outside survived the bombing of Hiroshima, and has been a quiet symbol of peace on the Upper West Side ever since.

David, the current chairman, is a friend and a regular, and Karl of KarlsBalls works there. We served karaage and yuzu lemonade at their summer Bon Odori on 106th Street, the first thing we've done together.

ChiChi (Cecilia Gault) holding a cocktail in a studio portrait
Artist Collaboration

ChiChi (Cecilia Gault)

A NYC-based singer-songwriter of Japanese and Irish descent, known by her stage name ChiChi. A longtime friend and regular, she has a dedicated wall at Juraku, complete with a signed poster and guitar, and two cocktails on our menu created in her honor: Hidari Chichi and Migi Chichi.

A lineup of yokai characters illustrated by Abigail Tan for Izakaya Juraku
Our Go-To Artist

Abigail Tan

Abigail has been one of Juraku's favorite artists and collaborators for years. Much of the artwork behind our visual identity is hers: the Matcha Sake Bomb instructions, the Shake Shake Fries bag manga, the stickers around the restaurant, our digital sticker packs for Instagram, LINE and WhatsApp — and the illustrations on this website.

It started with a few stickers and never really stopped. We have still never met in person; she lives on the other side of the world. She is family anyway.

She takes commission work and can create in a wide range of styles. These days she works extensively in children's book illustration, bringing the same warmth, personality, and attention to detail we've always loved in her work for us.

OMRC runners gathered outside Izakaya Juraku after a long run
Wintertime Home Base

OMRC — Old Man Run Club

NYC's original Saturday morning long run crew, founded in 2018 — all paces welcome, despite the name. Juraku serves as their wintertime home base, a warm spot to land after a cold-weather long run.

The Brotaku crew on stage with microphones at EastVille Comedy Club
Show We Sponsor

Brotaku

A NYC video game tournament comedy show — "Play Games. Win Cash. Get Roasted." Competitors battle it out while stand-up comedians (from Netflix, Hulu, and The Comedy Cellar) roast the gameplay live. Juraku is a proud sponsor alongside KarlsBalls Takoyaki.

A boat of KarlsBalls takoyaki topped with bonito flakes, mayo and aonori
Fellow Sponsor

KarlsBalls Takoyaki

Osaka-style takoyaki, made from scratch at every event by Karl Palma and his crew. They're the only takoyaki business outside Japan recognized by the Japan Konamon Association, and they run a kei tora kitchen truck, the only one of its kind in the country. Karl sponsors Brotaku alongside us.

The Close the Door Behind You stand-up comedy poster, showing the show's title and its comedians
Show We Sponsor

Close the Door Behind You

A NYC comedy podcast and live stand-up show hosted by Christos and Doc Jud, the same crew behind Brotaku, featuring comedians from Netflix and Hulu. We sponsor the show, and they've been good friends of the Juraku family for years.

Want to know more about how we work with the community?

FAQ