August at Juraku: Matcha Sake Bombs, Slushies, and a Dangerous New Shot
JULY RECAP
July was one for the books. If you were here, you know. If not, here’s the quick version: We hosted the TENTENNYC popup with CiviNY, Shiroone, and FlyHiighVintage, which turned the bar into a small, stylish chaos for a night. Then, for Tanabata, TENTENNYC came back and this time, so did a crowd of you, dressed in absolutely beautiful yukatas. Special shoutout to Kimono House NYC for bringing a whole rack of yukatas to the party. If you went home with one, you’re now required by law (our law) to wear it back next year.
AUGUST: WHAT’S COMING UP
We’re not taking our foot off the gas this month. In fact, things might get a little weird, in a good way.
INTRODUCING XXX FW WITH BARROW’S INTENSE GINGER
Let’s just say this is a shot with some serious attitude. It’s delicious. It’s dangerous. The less you know, the better. You get one per visit for a reason. If you think you’re brave enough, step up to the bar. Don’t say we didn’t warn you.
MATCHA SAKE BOMB NEW & IMPROVED
We’ve taken the classic and turned it up a notch. There’s a brand new chant and yes, there’s even Matcha Sake Bomb merch. We’re working on a mascot too, but you know how these things go. Might be ready, might not. Karen also made a video that honestly deserves an Oscar, so check that out when you come in.
MATCHA SAKE BOMB CHANT: HOW TO DO IT
Here’s how it works. No shame if you need to read this twice at the table.
Grab your beer in one hand, hold it out in front of you.
Hold your matcha sake shot in your other hand, just above the beer.
Everyone chants together:
“Matcha, Moeru, Kimito, Inochi no BOOOOOOMB!”On BOMB, drop the sake shot into the beer.
Chug. That part’s not optional.
You don’t need perfect timing. You just need to have fun.
TEN TEN AWARDS AT JURAKU
Hey artists and art-lovers, August 11 to 16 we’re hosting the TEN TEN Digital Gallery right here at 121 Ludlow. Selected works from the TEN TEN Awards will be up on our walls while the physical show happens at Time To Be Happy Gallery on Bowery. Submissions are due August 10, with awards announced August 16. If you’re an artist or you know someone who should absolutely be part of this, sign up or share this with your crew.
All the details and submission info are at tenten.nyc/awards.
Come sip a slushie surrounded by art or just cheer on the folks who made the cut. Either way, it’s going to be a good week.
BEAT THE HEAT AT JURAKU
It’s gross out there. Come cool off with a Matcha Sake Bomb, or grab one of our signature yuzu slushies. For the matcha-obsessed, the Matcharita is on our daily happy hour from 3 to 6 pm. Come hang at the bar, watch some One Piece, and pretend it’s not 97 degrees outside.
Still too hot? Just ask our staff for a free Uchiwa fan. Seriously, we have a stack.
STAY IN THE LOOP
Follow us on Instagram @izakayajuraku and tag us if you’re brave enough to try the XXX FW shot, if you survive the Matcha Sake Bomb chant, or if you’re just here for the good food, great art, and AC.
See you soon. Come hungry. That’s all we’re saying.
The Izakaya Juraku Team